Functional Reading. How do young people influence sports fashion?

Study the chart. Read the statement and choose the correct option. The popularity of sports has grown significantly since the 2000s.

Study the chart. Fill in the gaps with correct words. The popular sport with Millennials and Gen Z adults is . The same number of people of both generations go in for . Gen Z adults are equally passionate about swimming and . Basketball is more popular with than with . The least popular sport with both generations is . Anyway, the passion for this sport has doubled recently.

Study the chart. Choose three statements which are true.

Study the chart and figure out. How old was the youngest Millennial in 2021? Use numbers to enter your answer.

Study the chart. Choose the true statement.

Read the text. What type of writing is it? The impact of Millennial and Gen Z sports habits on sportswear brands In recent years, sportswear has got into fashion, thanks to experience-loving Millennials and Gen Zers, who value multi-purpose design and pleasure over performance. This style is called «athleisure». It is a neologism that combines two concepts: «athletic» and «leisure». Thus, athleisure clothing combines casual and sporty styles and focuses on comfort, mobility, and functionality. The worldwide lockdown has equally contributed to the development of athleisure style as millions around the world have had to spend time inside. Millennials and Gen Zers appear to be real sports fans and active players. According to a recent survey, Millennials in the USA spend more money on fitness than college tuition. The variety of sports meets their needs and demands. Not everyone is a top athlete but working out remains a priority for them. While skateboarding once captivated Millennials, their younger brothers prefer alternative sports inspired by the same riding challenge, but much closer to BMX: scooter. Moreover, the next Olympic Games in Paris 2024 are expected to have four new sports: surfing, climbing, breakdancing, skateboarding in order to attract a younger audience. As a result, famous sportswear brands have teamed up with luxurious ones to design trendy trainers. The most popular collaborations are Adidas and Gucci, Nike and Dior. The engagement of young people in e-sports also has an influence on the fashion industry. Thus, the number of fashion brands and e-sports collaborations has boomed recently. Gucci created designs for Nintendo’s hit game «Animal Crossing». Burberry released its own game called «B Surf» to promote its summer collection. The ability to analyze new consumer behaviour and predict trends is critical for success in the fashion industry. Based on the text written by Victor Gosselin https://www.heuritech.com/articles/industry-analysis/sportswear-brands-about-millennial-habits/

Read the text. Then study the chart. Sort the statements into 4 columns. The impact of Millennial and Gen Z sports habits on sportswear brands In recent years, sportswear has got into fashion, thanks to experience-loving Millennials and Gen Zers, who value multi-purpose design and pleasure over performance. This style is called «athleisure». It is a neologism that combines two concepts: «athletic» and «leisure». Thus, athleisure clothing combines casual and sporty styles and focuses on comfort, mobility, and functionality. The worldwide lockdown has equally contributed to the development of athleisure style as millions around the world have had to spend time inside. Millennials and Gen Zers appear to be real sports fans and active players. According to a recent survey, Millennials in the USA spend more money on fitness than college tuition. The variety of sports meets their needs and demands. Not everyone is a top athlete but working out remains a priority for them. While skateboarding once captivated Millennials, their younger brothers prefer alternative sports inspired by the same riding challenge, but much closer to BMX: scooter. Moreover, the next Olympic Games in Paris 2024 are expected to have four new sports: surfing, climbing, breakdancing, skateboarding in order to attract a younger audience. As a result, famous sportswear brands have teamed up with luxurious ones to design trendy trainers. The most popular collaborations are Adidas and Gucci, Nike and Dior. The engagement of young people in e-sports also has an influence on the fashion industry. Thus, the number of fashion brands and e-sports collaborations has boomed recently. Gucci created designs for Nintendo’s hit game «Animal Crossing». Burberry released its own game called «B Surf» to promote its summer collection. The ability to analyze new consumer behaviour and predict trends is critical for success in the fashion industry. Based on the text written by Victor Gosselin https://www.heuritech.com/articles/industry-analysis/sportswear-brands-about-millennial-habits/

Read the text. What does the highlighted word «it» (from the third sentence) refer to? The impact of Millennial and Gen Z sports habits on sportswear brands In recent years, sportswear has got into fashion, thanks to experience-loving Millennials and Gen Zers, who value multi-purpose design and pleasure over performance. This style is called «athleisure». It is a neologism that combines two concepts: «athletic» and «leisure». Thus, athleisure clothing combines casual and sporty styles and focuses on comfort, mobility, and functionality. The worldwide lockdown has equally contributed to the development of athleisure style as millions around the world have had to spend time inside. Millennials and Gen Zers appear to be real sports fans and active players. According to a recent survey, Millennials in the USA spend more money on fitness than college tuition. The variety of sports meets their needs and demands. Not everyone is a top athlete but working out remains a priority for them. While skateboarding once captivated Millennials, their younger brothers prefer alternative sports inspired by the same riding challenge, but much closer to BMX: scooter. Moreover, the next Olympic Games in Paris 2024 are expected to have four new sports: surfing, climbing, breakdancing, skateboarding in order to attract a younger audience. As a result, famous sportswear brands have teamed up with luxurious ones to design trendy trainers. The most popular collaborations are Adidas and Gucci, Nike and Dior. The engagement of young people in e-sports also has an influence on the fashion industry. Thus, the number of fashion brands and e-sports collaborations has boomed recently. Gucci created designs for Nintendo’s hit game «Animal Crossing». Burberry released its own game called «B Surf» to promote its summer collection. The ability to analyze new consumer behaviour and predict trends is critical for success in the fashion industry. Based on the text written by Victor Gosselin https://www.heuritech.com/articles/industry-analysis/sportswear-brands-about-millennial-habits/

Read the text. Imagine, you're going shopping with your friend. She is 18 years old and always follows fashion trends. You've learned from the text that the athleisure style is extremely popular nowadays. Look at three images of different footwear. Which one would you recommend to your friend? The impact of Millennial and Gen Z sports habits on sportswear brands In recent years, sportswear has got into fashion, thanks to experience-loving Millennials and Gen Zers, who value multi-purpose design and pleasure over performance. This style is called «athleisure». It is a neologism that combines two concepts: «athletic» and «leisure». Thus, athleisure clothing combines casual and sporty styles and focuses on comfort, mobility, and functionality. The worldwide lockdown has equally contributed to the development of athleisure style as millions around the world have had to spend time inside. Millennials and Gen Zers appear to be real sports fans and active players. According to a recent survey, Millennials in the USA spend more money on fitness than college tuition. The variety of sports meets their needs and demands. Not everyone is a top athlete but working out remains a priority for them. While skateboarding once captivated Millennials, their younger brothers prefer alternative sports inspired by the same riding challenge, but much closer to BMX: scooter. Moreover, the next Olympic Games in Paris 2024 are expected to have four new sports: surfing, climbing, breakdancing, skateboarding in order to attract a younger audience. As a result, famous sportswear brands have teamed up with luxurious ones to design trendy trainers. The most popular collaborations are Adidas and Gucci, Nike and Dior. The engagement of young people in e-sports also has an influence on the fashion industry. Thus, the number of fashion brands and e-sports collaborations has boomed recently. Gucci created designs for Nintendo’s hit game «Animal Crossing». Burberry released its own game called «B Surf» to promote its summer collection. The ability to analyze new consumer behaviour and predict trends is critical for success in the fashion industry. Based on the text written by Victor Gosselin https://www.heuritech.com/articles/industry-analysis/sportswear-brands-about-millennial-habits/

Imagine, you're the Head of the marketing department for a luxury footwear brand. You've noticed that your gorgeous high heels are out of fashion and sales have dropped a lot. Read the text. Which marketing strategies are the best ones to use for your business? Sort the following ideas into two columns. The impact of Millennial and Gen Z sports habits on sportswear brands In recent years, sportswear has got into fashion, thanks to experience-loving Millennials and Gen Zers, who value multi-purpose design and pleasure over performance. This style is called «athleisure». It is a neologism that combines two concepts: «athletic» and «leisure». Thus, athleisure clothing combines casual and sporty styles and focuses on comfort, mobility, and functionality. The worldwide lockdown has equally contributed to the development of athleisure style as millions around the world have had to spend time inside. Millennials and Gen Zers appear to be real sports fans and active players. According to a recent survey, Millennials in the USA spend more money on fitness than college tuition. The variety of sports meets their needs and demands. Not everyone is a top athlete but working out remains a priority for them. While skateboarding once captivated Millennials, their younger brothers prefer alternative sports inspired by the same riding challenge, but much closer to BMX: scooter. Moreover, the next Olympic Games in Paris 2024 are expected to have four new sports: surfing, climbing, breakdancing, skateboarding in order to attract a younger audience. As a result, famous sportswear brands have teamed up with luxurious ones to design trendy trainers. The most popular collaborations are Adidas and Gucci, Nike and Dior. The engagement of young people in e-sports also has an influence on the fashion industry. Thus, the number of fashion brands and e-sports collaborations has boomed recently. Gucci created designs for Nintendo’s hit game «Animal Crossing». Burberry released its own game called «B Surf» to promote its summer collection. The ability to analyze new consumer behaviour and predict trends is critical for success in the fashion industry. Based on the text written by Victor Gosselin https://www.heuritech.com/articles/industry-analysis/sportswear-brands-about-millennial-habits/

Read the text. Choose the correct description for the athleisure style. The impact of Millennial and Gen Z sports habits on sportswear brands In recent years, sportswear has got into fashion, thanks to experience-loving Millennials and Gen Zers, who value multi-purpose design and pleasure over performance. This style is called «athleisure». It is a neologism that combines two concepts: «athletic» and «leisure». Thus, athleisure clothing combines casual and sporty styles and focuses on comfort, mobility, and functionality. The worldwide lockdown has equally contributed to the development of athleisure style as millions around the world have had to spend time inside. Millennials and Gen Zers appear to be real sports fans and active players. According to a recent survey, Millennials in the USA spend more money on fitness than college tuition. The variety of sports meets their needs and demands. Not everyone is a top athlete but working out remains a priority for them. While skateboarding once captivated Millennials, their younger brothers prefer alternative sports inspired by the same riding challenge, but much closer to BMX: scooter. Moreover, the next Olympic Games in Paris 2024 are expected to have four new sports: surfing, climbing, breakdancing, skateboarding in order to attract a younger audience. As a result, famous sportswear brands have teamed up with luxurious ones to design trendy trainers. The most popular collaborations are Adidas and Gucci, Nike and Dior. The engagement of young people in e-sports also has an influence on the fashion industry. Thus, the number of fashion brands and e-sports collaborations has boomed recently. Gucci created designs for Nintendo’s hit game «Animal Crossing». Burberry released its own game called «B Surf» to promote its summer collection. The ability to analyze new consumer behaviour and predict trends is critical for success in the fashion industry. Based on the text written by Victor Gosselin https://www.heuritech.com/articles/industry-analysis/sportswear-brands-about-millennial-habits/