Mass Media. Entry Test

Basic level Match the words and their definitions.

Intermediate level Fill in the gap with the correct form of the word in brackets. Outdoor media gives importance to displaying advertising and attracting individuals towards new products, some social cause or any ___ (DEVELOP) or change in society.

Intermediate level Fill in the gap with the correct form of the word in brackets. Some people might think that this type of mass media is outdated or ___ (EFFECTIVE).

Intermediate level Fill in the gap with the correct form of the word in brackets. Broadcasting, one of the tools of mass communication, is simply a ___ (DISTRIBUTE) of audio and video content to a dispersed audience using the electronic broadcasting medium.

Advanced level Read the text and fill in the gaps with the most appropriate words. Mass media is media that is intended for a large . It may take the form of broadcast media, as in the case of television and radio, or media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take of the ready availability of the Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories, which will be of interest to a general audience, sometimes ignoring breaking news. Many people around the world on this form of media for news and entertainment, and globally, it is a huge industry. Usually, mass media aims to reach a very large market, such as the entire population of a country. By contrast, local media covers a much smaller population and area, on regional news of interest, while specialty media is provided for particular demographic groups. Some local media outlets that cover state or provincial news may rise to prominence thanks to their investigative journalism.

Intermediate level Fill in the gap with the correct form of the word in brackets. The general public relied on newspapers to know the ___ (LATE) happenings in their local areas as well as from around the world.

Intermediate level Fill in the gap with the correct form of the verb in brackets. People ___ (DEVELOP) different ways of communication depending upon their local language and culture.

Intermediate level Fill in the gap with the correct form of the verb in brackets. Newspapers ___ (CONSIDER) the oldest forms of mass media.

Intermediate level Read the text and fill in the gaps with the correct parts of the sentences. There is one extra option you do not need to use. Broadcasting media is a crucial component of our daily lives that facilitates the transmission of information from one place to . It enables the dissemination of news, entertainment, and educational content across the globe, thereby providing a means of communication that is both efficient and effective. Radio and television are the most widely recognized forms of broadcasting media. Broadcasting media has become a vital tool for sharing information and ideas and . Digital media are forms of communication that use computer technology to transmit information. Unlike traditional media, digital media do not rely or film. Instead, they are transmitted through the Internet and are often considered more interactive than traditional media. Print media refers to all forms . It is convenient for consumers because it can be used for free and requires no special equipment to view. Newspapers, magazines, and books are all forms of print media. However, it is expensive for advertisers . Print media audiences tend to be older than television audiences and more affluent than radio audiences. Despite these challenges, print media has several advantages.

Basic level Read the text and match with the correct type of mass media. Types of Mass Media Books, newspapers, radio, social media platforms, booklets, and streaming services are various forms of mass media. However, we distinguish four main types of mass media. Print media. It can range from billboards to coupons and is one of the easiest and oldest ways to reach the masses. Originally, print media referred to newspapers, which were the primary sources of information. Further, this type of media expanded to journals, books, and magazines. Outdoor media. Ambient marketing is an excellent example of modern outdoor media. Brands use unusual locations and items to promote their products. Let’s take Folgers, for instance. This brand of coffee used manhole covers to promote coffee in a unique and eye-catching way. Therefore, places like bus stops, public transport, and buildings can serve creative companies as places for promotion. Broadcasting media. With the help of an electronic broadcasting medium, audio and video content is distributed to a dispersed audience. Television, radio, video, and games appeal to heterogeneous audiences, people who differ in age, background, views, goals, and interests. Digital media. There are around 4.66 billion active internet users worldwide in 2021, which means that the world is dependent on digital media. Today, brands promote their goods and services through sites, podcasts, and more. Besides, companies often implement Yandex marketing and Yandex advertising to pitch their products.