Mass Media. Exit Test

Basic level Choose the correct option. The newspaper has approximately 21 million ___ on mobile devices.

Basic level Choose the correct option. Nowadays, when there are many channels, companies can ___ customers really fast.

Basic level Choose the correct option. I hate it when I'm watching a film and it's interrupted by ___ .

Basic level Choose the correct option. When you've finished writing the article, send it to our ___ who will style it on the page.

Intermediate level Fill in the gap with the correct form of the word in brackets. Let’s consider the most popular international news companies people read ___ (REGULAR).

Intermediate level Fill in the gap with the correct form of the word in brackets. With the help of an electronic broadcasting medium, audio and video content ___ (DISTRIBUTE) to the audience.

Intermediate level Fill in the gap with the correct form of the word in brackets. The Media ___ (CONSIST) of the radio, TV, the Internet and the press.

Intermediate level Fill in the gap with the correct form of the word in brackets. This is a multinational news-based pay television channel. People can find the ___ (LATE) breaking news and information on the business world, politics, and weather.

Advanced level Read the text and choose the correct options according to the text. The Role and Influence of Mass Media Mass media is communication – whether written, broadcast, or spoken – that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth. Mass media is a significant force in modern culture. Sociologists refer to this as a mediated culture, where media reflects and creates the culture. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes, and a sense of what is and is not important. Mass media makes possible the concept of celebrity: without the ability of movies, magazines, and news media to reach across thousands of miles, people could not become famous. In fact, only political and business leaders, as well as the few notorious outlaws, were famous in the past. Only in recent times have actors, singers, and other social elites become celebrities or “stars.” The current level of media saturation has not always existed. As recently as the 1960s and 1970s, television, for example, consisted of primarily three networks, public broadcasting, and a few local independent stations. These channels aimed their programming primarily at two‐parent, middle‐class families. Even so, some middle‐class households did not even own a television. Today, one can find a television in the poorest of homes, and multiple TVs in most middle‐class homes. Not only has availability increased, but programming is increasingly diverse with shows aimed to please all ages, incomes, backgrounds, and attitudes. This widespread availability and exposure makes television the primary focus of most mass‐media discussions. More recently, the Internet has increased its role exponentially as more businesses and households “sign on”. Although TV and the Internet have dominated the mass media, movies and magazines – particularly those lining the aisles at grocery checkout stands – also play a powerful role in culture, as do other forms of media. What role does mass media play? Legislatures, media executives, local school officials, and sociologists have all debated this controversial question. While opinions vary as to the extent and type of influence the mass media wields, all sides agree that mass media is a permanent part of modern culture. 1 Mass media is an important force because 2 Mass media 3 Television 4 The Internet 5 Choose the correct statement according to the text. a) Mass media is decreasing its influence nowadays. b) Local school officials and sociologists are concerned about the lack of educational programmes on TV. c) Modern culture is permanent in every country. d) The role and influence of mass media is a controversial question.

Intermediate level Read the text and fill in the gaps with the correct option. There is one extra option you do not need to use. Guidelines for Writing News Headlines Writing great news story headlines is an art. You can bang out the most interesting article ever written, but if it doesn’t have an attention-grabbing headline, it’s likely to be passed over. Whether you’re at a newspaper, news website, or blog, a great headline or “hed” . Be Accurate This is most important. A headline should entice readers, but it shouldn’t oversell or . Always stay true to the spirit and meaning of the article. Keep It Short This seems obvious; headlines are by nature short. But when space limitations are not a consideration (as on a blog, for instance), writers sometimes get verbose with their heds. Fill the Space If you’re writing a headline to fill a specific space in a newspaper, avoid leaving too much empty space at the end of the head. This is called "white space" and it . Don’t Repeat the Lede The headline, like the lede, should focus on the main point of the story. However, if the hed and the lede are too similar, the lede will become redundant. Try to use different wording in the headline. Be Direct Headlines aren’t the place to be obscure; a direct, your point across more effectively than something overly creative. Use the Active Voice Remember the subject-verb-object formula for news writing? That’s also the best model for headlines. Start with your subject, write in the active voice, and your headline will convey more information using fewer words.