Mass Media. Mid Test

Advanced level Read the text and fill in the gaps with the correct words. Mass media has the ability to influence society and cultures as well as to shape their opinions. Forms of media on society’s structures; the different community has different media platforms to suit their needs. Mass media provides essential knowledge about the happenings in society at any given time. They offer experience and also artistic works. The mass media is an institution itself. And one of the most identifying features is its ability to massive numbers of people’s opinions and thinking. It is also evident that the views and ideas exchanged and the discussion happening in interpersonal communication, organizational communication is often established and by the messages in the mass media platforms. But it will be wrong to say or assume that the mass media only affects or influences the masses or the individuals. People or institutions and social also shape influence and impact the mass media.

Intermediate level Fill in the gap with the correct form of the word in brackets. The main reason is that newspapers still offer the most ___ (RELY) information in this digital age, despite people turning to social media to get the news.

Intermediate level Fill in the gap with the correct form of the word in brackets. One of the most popular newspapers, the Kommersant, is still covering a lot of headlines ___ (DAY) and has taken over the media since its publication began.

Intermediate level Fill in the gap with the correct form of the word in brackets. Even though there is no information regarding the Kommersant ___ (SUBSCRIBE) senior discount, senior subscribers can still benefit from some of its perks, and there are a lot of other great newspapers out there.

Intermediate level Fill in the gap with the correct form of the word in brackets. When you turn on the television or open a news web portal, you can see headlines sprouting now and then. It took some time for modern technology to ___ (PLACE) what we are used to in the past, but nothing can surpass how newspapers changed society.

Intermediate level Fill in the gap with the correct form of the verb in brackets. Although the use of media serves as a public forum for discussing important issues, in a newspaper, a letter to the editor ___ (ALLOW) readers to reply to a reporter or comment on current events.

Intermediate level Fill in the gap with the correct form of the verb in brackets. Everyone ___ (HEAR) about newspapers dying out and shrinking in numbers due to increased digital access, but hold on!

Basic level Fill in the gap with the correct word. There is something about the newspaper industry that makes it much ___ than other delivery forms.

Intermediate level Read the text and fill in the gaps with the correct parts of the sentences. The general public is significantly impacted by mass media, whether it be in written, spoken, or broadcast form. Brands may raise their profile via social media, TV commercials, and outdoor advertising. Regarding branding, businesses look for the best platforms , including websites, social media platforms, blogs, and forums. These are some of the tools of mass communication. They may express their ideas and run branding campaigns after they choose the best kind of mass media outlet for their companies. People are informed, educated, and entertained . Users can be educated by brands on how to make the most of their products. Nowadays, most businesses discuss their greatest qualities and the issues their goods can address, and offer step-by-step instructions via social media platforms, , and Yandex advertising. Since the invention of the Internet in 1989, it has drastically taken over all types of mass media because of its faster dissemination speed and higher digital technology. New Media is an interactive two-way communication and one of the tools of mass communication, with users being the active producers of content and information. The Internet and can be simply defined as the “network of networks”. It has quickly transformed into the centre of mass media as it has marvellously integrated all the prominent types of mass media. Now, you can see news websites, broadcasted TV shows as well as and this is also called the convergence of mass media! New Media is normally a re-conceptualization of the existing media. This is a rapidly growing mass media with the ease of accessibility with a computer and an Internet connection (broadband or WiFi). From Story Writing and Graphic Designing to Multimedia and Animation, pursuing a career in this field can be highly advantageous.

Intermediate level Read the text and mark the statements true, false or not stated. Mass media here means communication through a number of physical transmission modes such as print, audio, visual, audio-visual, and electronic forms to a general mass of common persons, irrespective of their position, intellectual attainments, or social status, etc. It is a means by which almost all current human affairs are collected, recorded, and disseminated for the consumption of any common person. It is an instrument by which the general common public is kept informed of political activities of a state, international relations between countries, economic and business affairs, industrial relations, games and sports, cultural events and entertainments, and a host of other subjects. Mass media is typically represented by printed daily newspapers, weekly, fortnightly monthly magazines; broadcasting over radio, telecasting over television, and a number of other combinations of audio and visual communications. This field has expanded very rapidly with the advances in information and communication technology. These have become very powerful tools in political, economic, business, cultural, and in every other human activity. 1 Mass media very much depends on readers' position, intellectual attainments and social status. 2 Mass media is aimed at ordinary people. 3 It is used as an instrument to form political views of the general common public during the election periods. 4 Mass media is mainly represented by video, music and photo content. 5 Mass media has become a powerful tool in politics.